Thursday, Nov. 7, 2019 at the LHA Conference Center
Pre-Conference: Crisis Communication Workshop
Note: An additional $175 discounted registration fee applies. See registration page for more details. LHA members
and sponsors registered for the LHA Fall Program and ThreeSixtyEight Pelican Awards are invited to participate at
the special rate.
Friday, Nov. 8, 2019 at the Renaissance Baton Rouge Hotel
8:30 a.m. Registration/Breakfast/Exhibits Open/Networking
9:30 a.m. Let’s Talk Physician Marketing - Jerry Hobbs, President, Prairie Dog
Physicians are more interested in marketing than ever before, and that means you need to deliver. We’ll explore the challenges, share insights and walk through examples of success in achieving a range of physician marketing objectives.
10:30 a.m. Break/Exhibits Open/Networking
10:45 a.m. Growing Your Creativity - Connie McLeod, Author, Growing Your Creativity
We problem solve on a daily basis: at home and at work, for others and for ourselves. It becomes a natural part of what we do, and for the most part, we do it without a thought of what it takes to go through the problem-solving process. We instinctively make a choice and move forward. Creativity allows for imagining, building, and developing something unique and remarkable in response to a problem or challenge. You can consciously grow your creativity by understanding your unique creative process, by embracing the obstacles in your life, and by knowing your skills and gifts. By learning how you unconsciously do things, you will be better able to accomplish your goals and fulfill your dreams.”
11:45 a.m. Break/Exhibits Open/Networking
12:00 p.m. LHA’s Public Relations & Marketing Constituency Group Meeting and ThreeSixtyEight Pelican Awards Luncheon
2:30 p.m. Adjourn
Lodging Information: The Renaissance Baton Rouge Hotel is located at 7000 Bluebonnet Blvd, Baton Rouge, LA 70810. Please make your reservation online to take advantage of the room block or by calling the hotel directly at (225) 215-7000.
Parking: Self-parking is available and free of charge. Valet parking is available.
Jerry Hobbs, Co-Founder and President, Prairie Dog - Jerry Hobbs is a co-founder and president of Prairie Dog, a healthcare marketing group. He has partnered with more than 200 health systems and organizations to develop and implement market research, strategy and a range of solutions. Prior to Prairie Dog, Hobbs led marketing, strategic planning, business development and service lines for a large midwestern health system. He has an MBA from the University of Kansas. He is active with SHSMD and the Forum for Health Care Strategists, and he is a popular speaker at local, regional and national healthcare marketing events.
Connie McLeod, Speaker and Art Director - Connie McLeod is a speaker, marketer, art director and writer. She is a veteran of the advertising industry. She calls herself a Creativity Coach, because she not only finds creativity in her own life and work, but she also helps people find it in themselves. McLeod is the senior graphic designer for an in-house ad agency within Woman’s Hospital in Baton Rouge. She has also worked in the ad agency, design studio, higher education, freelance and not-for-profit side of the industry. McLeod has won numerous professional awards, including the Sliver “E.A. Pete Goldsby” Award from the American Advertising Federation-Baton Rouge for lifetime achievement, and she received the Dwane Sanbone Creativity Award by the 10/31 Consortium. Her creative journey led her to her first, recently-published book, “Growing Your Creativity.” In addition, she leads workshops, facilitates small groups and gives speeches on creativity. She is a graduate of Louisiana State University. Stop by and visit McLeod’s exhibit for a chance to win a workbook.
Join us at the LHA Conference Center in Baton Rouge on Nov. 7 for a pre-conference workshop, “The 5 Steps to Effective Crisis Communications.” In this workshop, participants will evaluate the wide variety of events that could mature into full-blown crises; unlock the mystery of how to make sure a Crisis Communications Plan is built to handle the overwhelming attention of media, employees, patients, families and social media; discover the secret to controlling your organization's message during a crisis by scripting pre-written news releases to have on hand for fast distribution when disaster strikes; modernize media relations and media interview skills that take into account the effects mobile technology is having on how audiences consume news; and rethink the elements needed to make a crisis drill as realistic as possible, including the need for mock media, mock social media and mock news conferences.
Gerard Braud, CSP, Fellow IEC - Gerard Braud is a nationally-recognized expert in crisis communications and media relations who has helped CEOs, emergency managers, risk managers and public relations teams on five continents build resilient plans for communicating with all audiences. His path into crisis communications began during his 15-year career as an award-winning television reporter. Locally, you may have seen him on KSLA-TV 12 Shreveport, WAFBTV 9 in Baton Rouge or WDSU-TV 6 in New Orleans. Nationally, you may have seen him on CBS, NBC, CNN, HLN or The Weather Channel. Since leaving the news business in 1994, he has helped organizations by writing their crisis communications plans, training their spokespeople, and testing their teams during crisis drills.
REGISTRATION INFORMATION: Log in online to register. Visa, MasterCard, Discover and American Express are accepted. Email confirmations will be sent to all registrants who list an accurate email address.
CANCELLATION POLICY: Cancellations received in writing up to one week prior to a scheduled event will be charged a cancellation fee of $75 (per person, per event). Cancellations received less than one week prior to the scheduled event, or individuals who fail to attend, are non-refundable. Registrants who are unable to attend are permitted to, and encouraged to, send a substitute without incurring a cancellation fee. Please send written notice of any substitutions prior to the scheduled event.
TRANSFER POLICY: If you are unable to attend the program for which you have registered and choose not to send a substitute, you may transfer your registration to another program. The LHA will hold your credit for a period of one year following the start date of the program for which you were originally registered. Transfers must be made in writing prior to the scheduled event, and a $40 transfer fee will be charged.
AMERICANS WITH DISABILITIES ACT: The LHA will make every effort to provide reasonable accommodations for attendees who may be physically-challenged and require special services. When registering, please attach a written description of needs to the application.