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Webinar: Workshop for Hospital Gift Shops


COOs, volunteer service directors and managers

Hospital gift and resale shops are the key elements of fundraising for auxiliaries and volunteer organizations. This workshop is designed to offer you an opportunity to hear and learn from retail experts and from each other by blending presentations with networking opportunities. Plan to bring a team from your hospital and spend the day receiving key information, getting your questions answered, and obtaining the tools and motivation to move your shops forward.


Upon completion of this program, participants will be able to:

  • Discover how to multiply your “unique brand” through first impressions by the important interior and exterior experiences;
  • Uncover the marketing connections you must maintain to multiply

    the strongest customer relationships; and

  • Realize the most important step your customers may want but never tell you.

We hear words to describe stores like awesome, beautiful and great, but wouldn’t you like to hear that your customers find you downright “astonishing”?  To have that word be one your customers use, we’ll focus on eight critical areas of your shop that are needed to make your customer “gasp”!  New research reveals that to see, touch, feel and try out items is the top reason why consumers choose to shop in physical stores versus online.

Anne M. Obarski is a professional international retail speaker and author who works closely with organizations that want to become CONTAGIOUS… on purpose! She is the founder of Merchandise Concepts and is celebrating her 35th year in business as a retail speaker and a coaching service.  Whether it’s working with top level managers or frontline personnel, she teaches organizations to consistently deliver remarkable retail customer service experiences that become their defining advantage. As a customer service strategist, Anne works with companies who want to be contagious on purpose by offering memorable customer service, exciting brand recognition and phenomenal experiences at every single touchpoint.    Her interactive keynotes and workshops help challenge leaders to create more effective sales teams and improve performance at every customer service touchpoint. Anne has been a highly-requested speaker for hospital associations across the country for more than 15 years.

10/23/2019 9:00 AM - 10:00 AM

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Cancellations received in writing up to one week prior to a scheduled event will be charged a cancellation fee of $40 (per person, per event). Registrants who are unable to attend an LHA educational event are permitted to, and encouraged to send a substitute without incurring a cancellation fee. Please send written notice of any substitutions prior to the scheduled event. Cancellations received less than one week prior to the scheduled event, or individuals who fail to attend will result in a non-refundable registration fee. 


Transfer requests must be in writing and received one week prior to the event to receive a credit to use at a later date. A $40 transfer fee will be charged.  The LHA will hold your credit for a period of one year following the start date of the program for which you were originally registered. Transfer requests received less than one week prior to event will result in a non-refundable registration fee. 

The LHA will make every effort to provide reasonable accommodations for physically-challenged attendees who require special services. When registering, please attach a written description of needs to the application.